Sunday, February 1, 2009

hobby-based social networking sites

On the Readings

I believe the Twitter disaster in the NPR article by Weeks reflects the dichotomy between "the often conflicting desires for autonomy and connection" that Galston mentions. The mother in the Weeks article wanted to have some sort of connection to others during her trials of motherhood, so she used Twitter, but she also wanted to have enough autonomy that a non-serious remark made in a fit of anger wouldn't send the police to her door. This is also an example of the surveillance Albrechtslund speaks of, although the majority of what he discusses involves positive forms of surveillance that let you know what your friends are doing without those long, reviled Christmas cards.

LaRose et al concluded that the internet can provide information and connection through emails that can help depression, but issues like computer malfunctions can make it worse. They do not mention issues like cyberbullying, which could make depression worse.

As an arts education advocate, the Hague blog struck a chord with me. We, as a society, are so obsessed with meaningful (= monetary) production that we barely give ourselves time to rest, myself included.

Investigative Question
My main investigative question comes from Bigge and Rosen's discussions - are hobby-based social networking sites purely devoted to narcissism and market (business) surveillance? I picked last.fm to explore, but there are others, such fashion-based sites PoupeeGirl and Chictopia.

I've been a member of last.fm for a long time, but I've been mostly a lurker other than the software's silent tracking of every track I listen to in iTunes and an unknown person friending me every once in a while. Last.fm itself claims to be a "music service that learns what [music] you love", but the fact that it allows you to friend other users and join groups, some personalization, and playlist creation among other features leads me to put it under the "social computing" umbrella. I would call it a music-based social networking site.
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Screenshot of my last.fm homepage


So after looking interacting with the site a little more, do I find it a place of market surveillance and a reflection of individual narcissism?

Sometimes, but mostly not. Like most activities both online and off, you can take the narcissism aspect of membership in a social networking site to the extent that you want to. I've seen flame wars on other message boards about someone tagging a new track incorrectly. (This is important because last.fm recognizes tracks automatically and the first metadata placed on a new track sticks.)

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Recently, I put a note on a wiki page indicating that the artist information for this live track was incorrect.


Last.fm has a friending mechanism, but is not quite the center of existence as in Facebook or MySpace - the music is. Rosen's article claims that today's social networking sites organize themselves around the person, but I would disagree, as the home and start pages of last.fm both are about music.
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Screenshot of the last.fm main page


There is a community aspect, however, and last.fm certainly is committed to Rosen's "self-exposure", with every intricacy of your music listening exposed. (You can delete tracks you're embarrassed about, if you're really concerned.) With every other user's page that you visit, you get a "compatibility rating" based on the music that both you and the other person have listened to.
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Example of compatibility rating

This could allow you to make new friends, as well as joining groups with others. There is undoubtedly Albrechtslund's kind of surveillance, where you can see what your friends are listening to. You can also see what kind of music people you've never met before like, and recommend new music to them.

The site advertises itself as a place to "stream free music", and there certainly is a good amount of free streaming music available from various record labels - both public and private. There is also the commercial presence that Bigge discusses, with links to purchase tracks and albums from Amazon and iTunes and announcements of nearby concerts. These could be helpful, however, depending on how one looks at the issue. Many independent bands offer their music for streaming through last.fm along with the major labels.

The potential relaxing creative factor in hobby-based social networking sites such as last.fm is that they are not "something everyone does" like MySpace and Facebook and do not require the "forced volunteerism" that Bigge mentions - they are something a user participates in because the user is an aficionado. Last.fm, and other hobby based social networking sites, seem to be isolated from the real world as sites like MySpace and Facebook are not, since they do not require the use of one's real name (Facebook and MySpace do not technically require this, but it is expected) and may therefore not attract levels of narcissism and surveillance that "pure" social networking sites have.

8 comments:

  1. I liked your take on the “hobby-based groups” and how you separated them from the “pure” or “real world” social networking sites like MySpace and Facebook. How you described your experience in last.fm very much echoed mine in two online groups I joined for this assignment. They are both voluntary and somewhat hobby-based groups of Southeast Asia enthusiasts (me being one of them). Alas, one of them turned out to be somewhat of a dead link (their blog post and discussion board have not been updated since early 2008...). But I was much better off in the second group called Southeast Asian Archaeology. I am finding their Newsblogs particularly resourceful and gripping. I agree there is a good creative vibe (in its own right) coming from the hobby-based groups.

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  2. Interesting, I'd never heard of last.fm, but in real life there's always that person in a group who seems to know music, and this community seems to be a way for people to share their discoveries. I'd have liked to have read your take on a friending experience, but you make an excellent distinction between forced volunteerism vs. doing something just for the love. It's possible a site like this is about the music, and not so much the people behind it. Maybe after all the friending and defriending going on elsewhere in their online lives, a site like this is a welcome respite.

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  3. I agree that the focus shift from "me" to music is refreshing. However, I wonder how the community develops around the music. You mention that users can find friends, but that social networking is not the major focus. There is also no dependency on personal information, and it seems like user relationships are not a priority. Does this develop a real sense of community? Does it inspire meaningful interaction? Would it gather new friendships? There seems to be a lack of connection, which makes the community harder to define.

    Also, you mentioned that the site advertises music and products to purchase. Did this distract from the purpose of the site? Did it deter from the community feel? Did it cause you to be more private with your personal information?

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  4. I also noticed the lack of mention of "cyber-bullying" in the Internet Paradox paper. I wonder if that's because back in 2001 (8 years ago, that's forever in Internet time) when the paper was written it was simply less prevalent (or at least not in the public spotlight like it has been more recently) or non-existant. I wonder what conclusions would be reached had this paper been written more recently. I'm guessing it would need to contain a section on cyberbullying and probably find it to play a large part (in cases where it does happen) in "Internet Depression".

    The community I chose for my "community interaction", www.zilvia.net, would fit nicely into your analysis (at at least could be also be used to answer your investigative question) and definition of a hobby-site.

    Like Last.fm, users primarily use pseudonyms and not their real names (though there are a few exceptions) and there is a commercial aspect to it (a whole sub-forum dedicated to buying and selling among users). However, in contrast, probably due in large part to the nature of the hobby itself, I did notice a fair bit of "narcissism" (users often had pictures of their cars in the posting signatures, and there is a dedicated section where users can upload pictures of their cars).

    As I have been taken to asking: did you get a sense of any status building aspect to the site? Number of friends (like the "pure" SNSs), number of posts (as I've noticed can be common on forum type sites), or account age (lower account numbers, if visible, might have more status)?

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  5. Hey Amanda,
    Nice tie-in of the readings. Is there really such a thing as a positive type of surveillance? I would imagine any covert "watching" would be inherently a negative thing. Of course I'm saying this while lurking in the background of a social network site watching the interaction but not taking part in it. As for the narcissism of it all, I would tend to agree with the premise that many SNSs are narcissistic based solely on the readings we have studied and my experience with facebook. I'm interested to hear what you uncover.

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  6. It's the first time I know last.fm, but I like it.

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  7. Your experiences in lastfm have inspired me to rejoin that community. I'm always looking for 'new' music and lastfm sounds like a great way to expand my musical experience beyond what I hear on the radio/tv/movies, read about in magazines, or hear about from friends. As a newbie and somewhat hesitant participant in social computing, the focus on the subject of common interest rather than on the person is a major attraction. Just the word 'surveillance' has negative connotations and makes me paranoid, but somehow this type of participatory surveillance doesn't seem as scary because self-revelation is minimal and usually confined to music preferences. However, as some other posters commented, this doesn't lend itself to 'meaningful connection,' but that doesn't seem to be the motivation for joining this community.

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  8. It's interesting to learn about the different websites...I never heard about last.fm before reading your post. It looks like a great place to find new music and see what other people are listening too. Very interesting that they match people based on music taste. One would have to go the extra mile to connect with people just over a shared liking of a band. As a closet Country music fan, I don't think I would want to share my play list.

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